South Korea whisky sales reached new heights after CU, a major convenience store chain, sold its most expensive product ever. The chain recorded a $54,000 purchase of a rare 65-year-old Glen Grant bottle. This single transaction set a new milestone in the country’s convenience store industry.
The bottle came from the Splendor Collection, which includes only 151 bottles worldwide. CU added it to its luxury lineup for the Chuseok gift season. Executives did not expect strong demand for such an item. However, a customer bought it, making it the highest-priced convenience store sale in South Korea.
South Korea whisky demand continues to reflect evolving consumer behavior. Department stores and online platforms also reported strong growth in gift sales during Chuseok. Shinsegae, Lotte, and Hyundai department stores each posted double-digit growth. Retailers linked this surge to a longer holiday break, which encouraged gift-giving rather than family visits.
The unusually extended holiday period combined Chuseok with other national celebrations. Many families chose travel or alternative plans over traditional gatherings. As a result, gift purchases grew rapidly. Retailers responded by promoting premium products and unique items, attracting consumers looking for memorable options.
In addition, food gift choices also shifted this season. Homeplus highlighted grapes and tropical fruits outperforming traditional apples and pears. Premium Shine Muscat grapes, priced at 19,990 won per bunch, sold nearly 20,000 bunches in just five days. These numbers showed clear evidence of changing consumer preferences during the harvest season.
The CU whisky sale also underlined a rising trend of luxury consumption at non-traditional outlets. Customers now see convenience stores as more than quick-stop shops. They serve as access points for exclusive and high-value products. This shift has changed the perception of everyday retailers across the country.
Overall, the South Korea whisky sales now symbolize the broader transformation of the retail sector. Luxury products appear in places once associated only with affordable items. As more consumers seek status-driven purchases, retailers will continue adapting to new demands. CU’s record sale shows that convenience stores can compete with high-end outlets.
