Chinese fashion platform LABELHOOD has launched an extensive series of offline Chinese New Year events under its festive theme, taking place not only at the iconic Harrods in London but also across the vibrant LABELHOOD block in Shanghai. The events combine immersive retail experiences, interactive installations, and multimedia exhibitions.
To celebrate the Year of the Horse, the platform introduced immersive retail experiences that blend fashion, art, and cultural storytelling. In London, the showcase at Harrods brings Chinese designer brands to an international audience. At the same time, in Shanghai, the celebrations extend across Julu, Fumin, and Changle roads, where LABELHOOD has built a creative community hub.
The events integrate retail pop-ups, curated video exhibitions, and interactive installations. Visitors can explore limited-edition collections inspired by the Lunar New Year. They can also engage with digital displays and multimedia content that reflect the evolving identity of young Chinese creatives. Through these formats, LABELHOOD connects traditional festive elements with modern design language.
Moreover, the showcase presents a contemporary interpretation of Chinese New Year. Instead of focusing only on tradition, the platform highlights how younger generations view the holiday today. It emphasizes individuality, artistic expression, and global cultural exchange.
By hosting events both in London and Shanghai, LABELHOOD strengthens cross-cultural dialogue. The presence at Harrods signals the growing international recognition of Chinese independent designers. Meanwhile, the Shanghai block activation reinforces the platform’s roots in China’s creative scene.
Through these carefully curated experiences, LABELHOOD transforms the festive season into a space for innovation and collaboration. The initiative not only celebrates the Lunar New Year but also showcases the vitality of China’s new-generation fashion industry on a global stage.
