Google announced the launch of YouTube Lite Korea, a lower-priced subscription aimed at addressing antitrust concerns from Korean regulators. This new service offers ad-free video streaming without YouTube Music, creating a more affordable option for Korean consumers.
YouTube Lite Korea costs 8,500 won ($6.15) per month for Android users and 10,900 won for iOS users. The pricing difference reflects Apple’s in-app purchase fees. Compared to the original YouTube Premium plan, this new option is nearly 57 percent cheaper on Android devices.
The Korea Fair Trade Commission (FTC) revealed the plan under a provisional consent decree during its investigation of Google’s bundling practices. Regulators argued the original Premium subscription forced users to pay for both ad-free video and music streaming. Feedback from the public will be collected for 30 days before final approval.
Once approved, Google must launch YouTube Lite Korea within 90 days. The company also committed to freezing prices for one year to address consumer concerns over rising digital subscription costs, often called “streamflation.” This move aims to build consumer trust and avoid future price disputes.
Existing subscription plans, including YouTube Premium and YouTube Music Premium, will remain available for users who prefer bundled services. However, YouTube Lite Korea caters to consumers seeking a simpler, budget-friendly alternative without extra features.
To attract subscribers, Google plans a two-month free trial for new users and current Premium members switching to Lite. Exclusive discount plans with local telecom providers and retailers are also in development. These efforts could benefit up to 2.1 million Korean consumers, according to FTC estimates.
Additionally, Google pledged to support Korea’s content ecosystem by investing 15 billion won over four years. This program will help the emerging Korean artists with training, promotions, and global exposure. Up to 48 teams will receive support, with at least eight artists targeted for overseas growth.
This case represents one of Korea’s first applications of a consent decree against a global tech giant. FTC officials emphasized that this approach delivers faster results compared to lengthy legal proceedings, which often take years to resolve.
