Goodai Global is rapidly gaining ground in South Korea’s beauty industry. Recently, IMM Private Equity and five other local firms pledged to invest 800 billion won ($600 million) in the fast-growing company. This new funding round will fuel the acquisition of two indie Korean cosmetics brands valued at 750 billion won. As a result, the Goodai expansion strategy continues to build momentum. Investors now view the startup as a rising force in the global cosmetics market.
Currently, IMM Private Equity is conducting due diligence before acquiring 280 billion won in convertible bonds. Meanwhile, JKL Partners and Premier Partners plan to contribute 120 billion won each. In addition, Kiwoom Private Equity and Company K Partners will fund the remaining amount. Collectively, these investments reflect strong confidence in Goodai expansion plans. Furthermore, the deal is expected to close within weeks.
Founded in 2016, Goodai Global focuses on marketing and distributing Korean beauty products. Since 2019, it has adopted an aggressive acquisition strategy, inspired by L’Oréal’s global playbook. So far, the company has acquired Beauty of Joseon, TIRTIR, House of Hur, and Laka Cosmetics. Moreover, it owns Craver Corporation, which provides wholesale and marketing advisory services. Each acquisition has added value to the Goodai expansion strategy.
Now, Goodai is finalizing a deal to purchase Seorin Company for about 600 billion won. Notably, Seorin is the maker of Round Lab’s best-selling Dokdo Toner. Additionally, Goodai plans to acquire Skinfood in collaboration with The Hahm Partners. These strategic takeovers will further solidify Goodai’s leadership in the K-beauty space. Therefore, the company continues to execute its M&A-driven strategy at a rapid pace.
Following these acquisitions, Goodai’s earnings outlook has significantly improved. The company projects its EBITDA will triple to 450 billion won in 2025, up from 130 billion won. Consequently, its enterprise value now stands at 4 trillion won, based on a forward EBITDA multiple of nine. This valuation shows investor confidence in the firm’s future potential. As expectations grow, so does market excitement.
In conclusion, Goodai’s strategy strongly resembles L’Oréal’s expansion model through dealmaking. Thus, industry experts see this as a smart path to global success. With solid private equity backing, Goodai can scale faster and reach wider markets. Moreover, its focus on indie brands allows it to meet diverse consumer needs. Clearly, Goodai aims to become a powerhouse in both domestic and global beauty markets.
