South Korea’s Naver has finalized the Wallapop acquisition to expand its presence in Europe’s growing C2C market. The company now holds 100 percent ownership of Spain’s top peer-to-peer platform. It paid 377 million euros for a 70.5 percent stake, adding to earlier investments. With this move, Naver confirms its long-term commitment to global platform growth. Moreover, the deal gives it a stronghold in the European digital economy.
Wallapop currently serves more than 19 million monthly active users across Spain. It helps people buy and sell goods ranging from electronics to used cars. In addition, the platform is gaining traction in Southern Europe, including Portugal and Italy. This cross-border growth supports Naver’s broader expansion goals. Therefore, the Wallapop acquisition offers a valuable gateway to new markets.
Earlier, Naver collaborated with Wallapop through partial investments and tech projects. As a result, the two firms built a foundation for deeper integration. With full control, Naver can now add AI, search, payments, and ads into Wallapop’s systems. This tech synergy will boost both user experience and platform performance. Furthermore, it allows faster scaling across the European region.
The Wallapop acquisition also gives Naver a strategic launchpad within the European e-commerce ecosystem. It plans to turn Wallapop into a hub for C2C innovation and data-driven commerce. This fits Naver’s global platform strategy, which includes Kream in Korea and Poshmark in North America. Together, they form a powerful international C2C network. As a result, Naver’s global footprint continues to grow.
Moreover, Wallapop’s rich listings provide valuable consumer behavior data for Naver’s AI systems. This data helps improve personalized services and content across all platforms. In addition, Wallapop offers strong visual storytelling opportunities through product displays. Naver can now use these features to improve user engagement in Europe. Therefore, the acquisition brings both operational and creative benefits.
Naver first entered Europe by backing Korelya Capital, a French-led venture fund. Since then, it has steadily built its European presence through strategic tech investments. Now, with the Wallapop acquisition complete, Naver holds a trusted local brand for deeper expansion. It plans to leverage this base to deploy its advanced technology across Europe. Ultimately, this move sets the stage for long-term business growth and innovation.
