South Korea’s LG-backed Alphonso prepares for a Nasdaq listing as it pushes deeper into the global connected TV advertising market. The company aims to strengthen LG’s strategy of transforming smart TVs into full-scale digital platforms. Moreover, Alphonso positions itself as a major player in media-driven home entertainment.
Alphonso began operations in 2013 and quickly specialized in TV data analytics and targeted advertising. LG entered the company through its subsidiary Zenith, securing a majority stake. Since then, Alphonso has expanded across North America, Europe, and Latin America. Furthermore, the company launched LG Ad Solutions to increase its global presence.
The business leverages LG’s webOS smart TV ecosystem, which powers over 200 million devices worldwide. This platform provides Alphonso with unmatched access to audiences. In addition, Alphonso developed advanced tools for advertisers through automatic content recognition technology. These tools track viewing behavior in real time and deliver precise insights. As a result, advertisers can manage targeting, delivery, and campaign performance on one platform.
Alphonso’s portfolio includes home screen placements, live-streamed commercials, and video-on-demand advertising. Moreover, the company extends campaigns across mobile, tablet, and desktop. This cross-device strategy allows brands to connect with viewers beyond television. Therefore, Alphonso strengthens revenue models for both advertisers and LG.
The company highlights successful campaigns to prove its effectiveness. For example, a Lexus campaign linked to a major sports event boosted brand perception by 64 percent. Purchase intent also increased by 37 percent. Wells Fargo grew audience reach by over 17 percent, while another campaign increased Spanish-speaking viewer engagement by 15 percent. Furthermore, Experian reported ad recall 13 times higher than the industry average.
LG Electronics views Alphonso as central to its long-term transformation. The company seeks to evolve from a manufacturing-driven home entertainment business to a solutions-focused platform model. In addition, LG aims to grow service-based revenue significantly and increase operating profit contributions from digital platforms. Therefore, Alphonso’s success directly supports LG’s ambitious growth targets.
Alphonso now competes with Samsung Ads and Roku in the global connected TV advertising space. To stay ahead, Alphonso plans to boost technology investment and accelerate innovation. Moreover, the company confirmed it already filed a registration with US regulators. While details remain undisclosed, Alphonso confirmed it met all requirements for a US public listing.
Overall, South Korea’s LG-backed Alphonso targets Nasdaq listing to drive global expansion. The company strengthens its position in connected TV advertising while supporting LG’s digital strategy. Consequently, the move sets the stage for greater innovation and stronger market growth.
