Stray Kids have emerged as the album sales leader in the U.S. so far this year, driven by strong demand for their latest release. The K-pop group’s fourth full-length album, “Karma,” has topped physical album sales in the American market. According to industry data, the LP sold over 390,000 physical copies from January to mid-September. When combined with digital sales, Stray Kids crossed 1 million units sold in the U.S. This performance cements their position as a major global music act.
Released last month, “Karma” features 11 tracks and quickly climbed to the top of the Billboard 200 chart. With this, Stray Kids became the first artist ever to debut seven consecutive albums at No. 1 on the chart. Their newest album remained on the Billboard 200 for four weeks. As of the latest update, it holds the No. 12 position. This sustained chart presence reflects both their dedicated fanbase and growing mainstream visibility in Western markets.
The group, managed by JYP Entertainment, consists of eight members. Their rise in the U.S. market marks a notable success for the Korean music industry. It also reinforces K-pop’s expanding footprint in global music sales and chart performance. Stray Kids have maintained strong international momentum throughout 2025. Their world tour, titled “Dominate,” has drawn large audiences across multiple continents. Due to overwhelming demand, they will hold two encore concerts in Incheon on October 18 and 19.
To further engage fans, the group plans to stream the second concert online. This approach allows global supporters to participate virtually, enhancing both reach and fan loyalty. Industry experts view this success as a result of focused branding, consistent musical output, and deep fan engagement strategies. By blending performance art with commercial planning, Stray Kids have positioned themselves as more than just performers.
The group’s ability to dominate U.S. charts may influence future K-pop promotion strategies. Other agencies could follow similar models to tap into high-value overseas markets. As the album sales leader this year, Stray Kids have not only broken records but also set new benchmarks for international acts. Moving forward, all eyes will be on how they sustain momentum and expand their influence globally. The group’s continued success confirms that the role of album sales leader in today’s industry goes beyond numbers—it shapes global music trends.