Travel enthusiasm remains high across China as the National Day and Mid-Autumn Festival holiday nears its end. Tourists continued visiting popular attractions, demonstrating strong domestic travel demand. Officials said the sustained travel enthusiasm reflects growing consumer confidence and the vitality of China’s tourism industry.
Across the country, visitors flocked to scenic spots, historic sites, and cultural attractions. In Hainan Province, tourists explored the Nanshan Cultural Tourism Zone, capturing photos and enjoying local scenery. Meanwhile, in Shandong Province, visitors took sightseeing cable cars at Rongcheng’s coastal scenic areas, admiring panoramic views.
In Jiangsu Province, travelers experienced boat rides at the Lixiahe National Wetland Park in Xinghua City. Similarly, in Jiangxi Province, people visited Shitang Town of Qianshan County, exploring traditional streets and local culture. In Hubei Province, tourists admired illuminated nightscapes in Xuan’en County, highlighting the popularity of night tourism.
Experts noted that travel enthusiasm has been bolstered by coordinated promotional campaigns, improved transport infrastructure, and high-quality tourism services. Travel agencies reported fully booked tours and high occupancy rates in hotels and resorts across major destinations.
Authorities also emphasized that the combination of the National Day and Mid-Autumn Festival created a unique peak period. Consequently, domestic tourism revenue rose sharply, supporting local businesses and boosting regional economies. Analysts believe this trend underscores the resilience and recovery of China’s travel sector.
Additionally, cultural and leisure activities attracted families, young travelers, and senior visitors. Tourists actively participated in interactive exhibitions, outdoor experiences, and food tourism, further enhancing travel enthusiasm. Local governments implemented safety protocols and visitor management measures, ensuring a smooth and secure holiday experience.
Looking ahead, officials expect travel enthusiasm to remain strong during upcoming holidays. They plan to expand cultural tourism programs, upgrade infrastructure, and promote regional attractions to sustain high visitor engagement. Observers say continued travel enthusiasm contributes to domestic consumption, employment, and broader economic growth.
Overall, the holiday demonstrated that travel enthusiasm across China remains robust. Tour operators, local authorities, and businesses are poised to benefit from this sustained interest in domestic tourism.

