Chinese tourists have surged across Europe during this year’s Golden Week, boosting tourism and cultural exchanges. Chinese tourists, particularly younger travelers, increasingly seek authentic and immersive experiences rather than simple sightseeing tours. Their presence is bringing significant economic benefits to Europe while fostering meaningful cultural connections.
From Switzerland’s snow-clad Jungfraujoch peaks to Italy’s historic landmarks, Chinese visitors have flocked to European destinations. Local guides, museums, and hotels have reported high demand for services catering specifically to Chinese tourists. According to Guo Dongjie, vice president of Ctrip.com, over 30 percent of outbound travel bookings targeted European countries this holiday.
Major cities like Paris, Rome, Madrid, and London have seen the largest influx. Meanwhile, Eastern Europe and smaller destinations, such as Serbia and Croatia, also welcomed growing numbers of Chinese visitors. Tourists are combining traditional sightseeing with cultural experiences, including museum visits, cooking classes, and wine tastings.
Experts note that Chinese tourists demonstrate strong spending power on both cultural activities and luxury products. In Italy, travelers participate in small-group tours that highlight historical sites, while in London, they purchase cultural and luxury items with added value. Tourism operators say these visitors increasingly prefer personalized itineraries and experiences.
Officials and tour guides emphasize the importance of cultural exchange. Chinese tourists not only learn about European traditions but also share aspects of Chinese culture. For example, travelers frequently discuss festivals like the Mid-Autumn Festival or bring symbolic gifts, creating a two-way cultural dialogue. Such interactions enhance mutual understanding between Europe and China.
Industry analysts predict that this trend will continue growing. Tourism agencies are preparing extended and diverse tour packages to meet increasing demand. Experts believe young Chinese travelers will continue driving Europe’s tourism growth while strengthening cultural connections.
Overall, the surge of Chinese tourists highlights their significant influence on Europe’s travel industry. Their spending, curiosity, and engagement contribute to economic growth and lasting cultural ties. As European destinations adapt to meet their expectations, Chinese tourists are set to remain a key force shaping international tourism.
