FamilyMart expansion in Taiwan is gaining momentum as the company announced plans to open 100 new outlets this year. Executives said this move is part of a larger initiative to reach 5,000 branches nationwide within the next four years.
The company currently operates around 4,400 stores across Taiwan, reflecting steady growth in recent years. It added about 80 new outlets last year and now aims to accelerate development by opening 150 stores annually. Leaders emphasized that the new growth strategy reflects both consumer demand and market competition.
FamilyMart completed renovations across all its outlets earlier this year, modernizing layouts and improving customer experience. Executives believe these upgrades will help maintain a competitive edge in Taiwan’s crowded retail sector. At the same time, they acknowledged that demographic shifts such as population decline will make competition more intense.
Chair Yeh Jung-ting explained that adapting food offerings is central to the FamilyMart expansion plan. Fresh meals account for much of the company’s revenue, especially breakfast and lunch options. However, many customers who purchase bentos at lunch rarely buy the same products again for dinner.
To address this, FamilyMart will diversify its bento menus by offering customizable side dishes. It also plans to expand microwaveable ready-to-eat options to better meet the needs of busy consumers. Executives believe these changes will align more closely with the preferences of younger generations.
Yeh also noted differences between Taiwan and Japan regarding in-store dining. While Japanese stores have scaled back dining areas, Taiwan outlets will retain them. Leaders argued that these spaces encourage customers to rest, hold short meetings, and make additional purchases.
General Manager Hsueh Tung-tu announced another initiative focused on employee welfare. The company invested NT$15 million to establish a childcare center at its Taipei headquarters. The new facility will provide care for infants and toddlers, offering classrooms and play areas. Services will remain available until the evening to support working parents.
Industry observers suggest that FamilyMart expansion strategies highlight broader trends in Taiwan’s convenience store market. Companies must innovate to capture younger consumers and address shifting demographics. Executives remain confident that the planned growth and service improvements will sustain momentum in the years ahead.
