Fernandes guitars bankruptcy marks the end of an era for a brand cherished by generations of Japanese musicians. Known for being many people’s first guitar, Fernandes was once a giant in the industry.
Founded in 1969 in Saitama, Fernandes quickly rose to prominence. Their guitars gained popularity worldwide during the 1990s. Iconic musicians from Metallica and Green Day used them. In Japan, Fernandes became a favorite in the visual kei rock scene. Bands like X Japan and Buck-Tick often featured Fernandes guitars on stage.
At their peak in 1999, Fernandes posted sales of four billion yen. However, business began to decline steadily in the years that followed. By 2022, annual revenue dropped to just 166 million yen—barely $1 million. The company closed the year with a 24-million-yen loss. Eventually, it filed for bankruptcy in June 2025.
Naturally, many fans took to social media to share their reactions. “Sad… it’s the end of an era,” one user wrote. Another added, “My first guitar was a Fernandes.” However, others noted that market trends had shifted. Used guitars now dominate the market. Additionally, digital music production means fewer people feel the need to buy instruments.
Some comments pointed to broader societal issues. “Most people can only afford one instrument,” one person noted. Others blamed Japan’s economic stagnation and declining interest in rock music. “Once visual kei faded, so did Fernandes,” said one fan. Yet another observed, “Everyone says ‘my first guitar,’ but not their second.”
Despite these challenges, many still praised the brand’s quality. “They’re still great guitars,” one user posted. “The times just changed too much.” Still, Fernandes guitars bankruptcy marks the end of an era, especially for those who discovered music through their instruments.
The company reportedly sold the Fernandes brand name to another firm. Whether that signals a future revival remains unclear. A new generation may still discover Fernandes—but perhaps in a different form.
Meanwhile, the music industry continues to evolve. Instant gratification, streaming, and digital creation tools now dominate. As one commenter summed it up: “It’s all EDM now.”
Ultimately, Fernandes guitars bankruptcy marks the end of an era that began with ambition, boomed in the ’90s, and declined with cultural and economic shifts. Whether it was your first guitar or simply a nostalgic memory, Fernandes left its mark.
