A major auto parts supplier has formed a significant international alliance. Hyundai Mobis announced this ambitious partnership on Tuesday. The collaboration specifically targets the development of a new advanced technology for vehicles. This advanced technology involves a holographic windshield display for commercial production by 2029. The Korean company will lead three prestigious European manufacturers in this effort.
Consequently, the alliance expands upon an earlier exclusive partnership with the German firm Zeiss. The new group now includes Tesa, another German specialty manufacturer. Furthermore, the French automotive glass maker Saint-Gobain Sekurit completes the strategic quartet. Each partner brings a critical and specialized capability to the project. Therefore, they aim to create a unified and secure supply chain from start to finish.
Under the detailed contract, Hyundai Mobis will manage overall system integration. The company will also design and produce the core projector units. Meanwhile, Zeiss will develop the crucial holographic optical element film. This film enhances clarity and readability for the projected information. Subsequently, Tesa will handle the mass production of this sophisticated film component.
Finally, Saint-Gobain Sekurit will bond the completed film directly onto the windshield glass. The final product will transform the entire windshield into a full-width display. This advanced technology allows drivers to view vital information without glancing away. The system uses a transparent film that projects real-time data directly. Importantly, this data aligns perfectly with the sightlines of both drivers and passengers.
The resulting display film maintains total transparency like standard glass. However, its projected imagery can be twice as bright as outdoor LED boards. This high brightness ensures perfect visibility even in direct sunlight. A key innovation allows different content for drivers and passengers simultaneously. This feature reduces distractions and protects passenger privacy effectively.
Hyundai Mobis executives highlighted the strategic importance of this unified supply chain. It covers everything from initial design to final component assembly. This control promises greater quality and reliability during future mass production. Jung Soo-kyung, an executive vice president, outlined the company’s vision clearly. She stated they would deliver differentiated value through future-shaping core technologies.
Additionally, she emphasized the goal of strengthening technological competitiveness through the partnership. The close collaboration aims to reinforce their leadership in automotive innovation globally. This project represents a major step beyond current head-up display systems. It integrates entertainment and information directly into the vehicle’s primary surface.
Industry analysts view such alliances as essential for next-generation automotive features. The complexity of holographic displays requires cross-industry expertise. Success could set a new standard for in-vehicle human-machine interfaces. Other automakers and suppliers will likely monitor this project’s progress closely.
Looking ahead, the 2029 commercialization target is an aggressive timeline. The partners must overcome significant engineering and manufacturing challenges. Success would provide Hyundai Mobis and its parent group with a powerful competitive edge. The technology could eventually trickle down to more mainstream vehicle segments.
In conclusion, this alliance marks a serious commitment to redefining the car’s cockpit. The focus on an integrated supply chain is a shrewd business and technical move. This advanced technology promises to enhance both safety and user experience dramatically. The coming years will reveal if this ambitious vision can become a production reality. The race to own the future of automotive displays is now intensifying significantly.
