I-dle rebrands to mark new chapter in its musical journey, Cube Entertainment confirmed on Friday, announcing a name change and fresh concept. The group, formerly known as (G)I-dle, will now promote under the simplified name “I-dle.” This move arrives as the act celebrates its seventh anniversary since debuting on May 2, 2018. The decision reflects a desire to evolve creatively and conceptually without the limitations of gender-based identity. By removing the “(G)” and the Korean word “yeoja,” meaning “female,” the group seeks to present a broader artistic vision.
Cube Entertainment also revealed a new logo and symbol that mark a visual break from their debut era. The logo, composed entirely of lowercase letters, uses structural design based on points, lines, and planes. The company stated that the new design represents the group’s “limitless potential and organic connectivity.” Alongside this, a new symbol made from five lowercase “i”s forms the shape of a star. Each “i” represents a member, highlighting unity through individuality.
I-dle rebrands to mark new chapter following the members’ contract renewals in December. All five artists chose to remain with Cube Entertainment, affirming their commitment to the group’s next phase. This rebranding signals more than a surface-level change; it shows the group’s intent to redefine their legacy. Their goal is to move forward with new music and visuals that better reflect their artistic growth. The agency noted that this transition aligns with the group’s ambition to innovate beyond existing K-pop formulas.
Since their debut with “Latata,” I-dle has consistently expanded its sound and image. Over the years, they delivered major hits like “Tomboy,” “Oh My God,” and “Nxde.” Their recent success with “Super Lady” and the B-side “I Do Not Like Being Sick” reaffirmed their chart power. They also led the summer charts last year with “Klaxon,” the main single from their seventh EP “I Sway.” This record showed the group’s continued appeal across diverse audiences.
I-dle rebrands to mark new chapter during a moment of both reflection and reinvention. The group’s evolution shows how K-pop acts adapt after years in the industry. By choosing to step away from gender-based labeling, they challenge long-held norms in the genre. The new identity, grounded in design and symbolism, invites fans into a fresh narrative. As the group enters its eighth year, all eyes will be on how I-dle shapes the next phase of its story.
