Kim Woo Bin joins SHABUALLDAY as exclusive model, marking a new chapter for the restaurant brand. On June 2, SHABUALLDAY launched its latest campaign featuring the actor across its website and social media. The announcement described the collaboration as a refreshing step forward. “Kim Woo Bin joins SHABUALLDAY as exclusive model to share vibrant moments with fans,” the brand stated in its post. The company also encouraged customers to visit and experience the updated brand identity.
The announcement quickly caught public attention, with fans praising the actor’s return to high-profile endorsements. Kim Woo Bin, known for his charisma and refined image, fits seamlessly with SHABUALLDAY’s evolving brand direction. His involvement suggests a clear shift toward stability and renewed trust. Moreover, the endorsement arrives at a critical moment for SHABUALLDAY as it seeks to move beyond past difficulties. Kim Woo Bin joins SHABUALLDAY as exclusive model just as the brand realigns itself with consumer confidence.
Previously, SHABUALLDAY named Kim Soo Hyun as its first official model in July last year. His face appeared on placemats, posters, and in-store signage across multiple locations. However, the partnership abruptly ended after controversies surrounding his personal life emerged. Allegations connected him to the late actress Kim Sae Ron, sparking widespread criticism. The brand quickly severed ties with him, leaving franchise owners scrambling to update promotional materials.
As a result, many stores found themselves stuck with outdated visuals. Owners expressed frustration over the sudden transition. Some even noted delays in receiving updated promotional content. The decision to hire Kim Woo Bin reflects a firm effort to rebuild public image and support struggling outlets. His trusted reputation offers the brand a much-needed reset.
Meanwhile, Kim Soo Hyun continues to face backlash from former endorsements. Several brands have pursued legal action to recover modeling fees and damages. The scandal has disrupted his career trajectory, limiting future brand opportunities. His previous admission to a relationship with Kim Sae Ron added further pressure.
In contrast, Kim Woo Bin’s entry into the role offers hope. With his clean image and loyal fan base, he brings renewed credibility. Kim Woo Bin joins SHABUALLDAY as exclusive model at a time when both his popularity and reliability are vital. The brand hopes his presence will drive customer interest and strengthen its public standing moving forward.
