Korea’s beauty market is preparing for a new phase of growth as L’Oreal Korea names Rodrigo Pizarro its new CEO. The company expects this leadership change to strengthen both innovation and performance in the local industry. Pizarro brings deep global experience and a clear focus on digital transformation.
He plans to lead L’Oreal Korea with a people-centered, forward-thinking approach. The company wants to enhance its position in Korea’s competitive beauty market. Pizarro said he looks forward to expanding partnerships with the Korean industry. He also wants to showcase Korean creativity on the global stage.
Rodrigo Pizarro joined the L’Oréal Group over thirty years ago. Since then, he has held key roles across Europe, South America, and the Asia-Pacific. His leadership experience covers diverse markets and product divisions. This makes him well-equipped to grow Korea’s beauty market through fresh ideas.
Earlier, he managed L’Oreal operations in countries such as Venezuela, Portugal, Australia, and New Zealand. He guided large teams and led major market initiatives. In Australia and New Zealand, he introduced company-wide digital transformation projects. These projects brought AI tools into daily operations and sparked significant business growth.
Furthermore, Pizarro recently served as Chief Transformation Officer in the SAPMENA region. He promoted data-driven strategies across commercial, marketing, and supply chain teams. As a result, many departments became more efficient and customer-focused. His ability to modernize business functions supports his mission in Korea.
L’Oreal Korea believes this appointment will accelerate its local success. The company values digital leadership and views technology as a core growth driver. Korea’s beauty market is a strong platform for launching innovative solutions. The region also leads global trends in skincare and cosmetics.
Moreover, Korean beauty brands continue to influence consumer habits around the world. As a result, L’Oreal wants to deepen its connection with Korean suppliers and customers. The firm also sees great potential in using Korean insights to improve its global offerings. This exchange can benefit both domestic and global business.
The new CEO’s leadership will focus on collaboration and long-term value. He plans to combine digital tools with deep market understanding. This strategy aims to grow Korea’s beauty market while strengthening L’Oreal’s global reach. Rodrigo Pizarro’s arrival signals a bold step forward for the company.
In the coming years, L’Oreal Korea expects to launch new digital services. It will also invest more in employee development and partner innovation. These goals support the firm’s larger mission to shape the future of beauty.
