The Matsu art festival has opened a new chapter in promoting tourism across the islands. This year marks the third edition of the biennial event. Under the theme “Your Sea, My Land,” the festival explores ecology, identity, and spatial politics.
It also showcases relational aesthetics, linking Matsu’s cultural heritage to modern life. Furthermore, it encourages visitors to reflect on maritime traditions while enjoying contemporary creativity.
The Matsu National Scenic Area Headquarters explains that the festival places art in tunnels, military outposts, harbors, villages, and natural landscapes. As a result, visitors can experience both artistic creations and local history simultaneously.
Tourism Administration Director-General Chen Yu-hsiu highlighted that Matsu’s landscapes are naturally distinctive. She added that local and international artworks reinterpret the stories of Matsu’s land. Consequently, visitors gain a deeper understanding of the islands’ culture and daily life.
Moreover, Chen emphasized that international tourists respond strongly to art-driven events. She believes these festivals attract high-end travelers more effectively than conventional domestic tourism campaigns. By linking art with local culture and scenery, the festival positions Matsu as a global destination.
In addition, the event fosters interaction between local residents and international artists. Through workshops, exhibitions, and installations, participants engage in creative exchanges. This strategy strengthens cultural dialogue and reinforces the islands’ identity.
Importantly, the Matsu art festival contributes to boosting the local economy. Hotels, restaurants, and transport services benefit directly from increased tourist activity. Therefore, art and tourism create a mutually supportive cycle of growth.
The biennial also promotes environmental awareness. By integrating artworks into natural landscapes, the festival encourages visitors to respect ecological boundaries. This approach supports sustainable tourism and responsible travel practices.
Overall, the Matsu art festival combines tradition, contemporary art, and tourism in a unique way. It highlights the islands’ heritage while attracting global visitors eager for culture, scenery, and creativity.
