The South Korea Taste campaign by McDonald’s has generated impressive social and economic value. The initiative created 61.7 billion won in measurable benefits. This outcome highlights how global brands can deliver community impact through locally driven projects.
The program was analyzed across several factors. Analysts measured sales, ingredient sourcing, media exposure, and industry feedback. These findings proved the campaign’s ability to strengthen agriculture while building consumer confidence in local products. Importantly, it showed how regional farmers gained direct advantages.
Brand value represented the largest portion of the total. It reached more than 56 billion won, signaling stronger perceptions of domestic agriculture. Farmers’ incomes also rose by nearly 4.5 billion won. Moreover, reduced waste added 460 million won in measurable value.
Regional contributions stood out significantly. South Gyeongsang Province generated the greatest impact, with Changnyeong adding 44.3 billion won alone. Jinju also added 6.38 billion won. South Jeolla Province contributed strongly as well, with Jindo creating 9.17 billion won and Boseong adding 1.71 billion won.
South Korea Taste campaign also sourced nearly 460 metric tons of local produce. Including beverages, the total reached 800 tons. This large volume highlighted the partnership between McDonald’s and South Korean farms. The effort also strengthened supply chains while supporting rural economies.
Consumers embraced the campaign enthusiastically. Over 13 million burgers were sold under the special menu. The Changnyeong garlic burger led sales with 5.3 million units. The Jindo green onion croquette burger followed with 4.8 million. Altogether, sides and drinks lifted sales to 24 million items.
The campaign’s momentum continued with innovative launches. The Iksan sweet potato mozzarella burger sold 2.4 million units in just one month. This proved customers value local ingredients when offered with creative flavor options. It also reinforced the project’s sustainable growth.
McDonald’s Korea expressed pride in the initiative. Officials pledged to continue partnering with farmers and promoting shared growth. They emphasized the balance between supporting communities and delivering exciting products to customers. The project showed how a global brand can localize successfully.
