A Michael Jackson impersonator in Osaka is going viral not just for his moves — but also for his mission. Known as “Michael Jackton,” the moonwalking performer is using his popularity to help fight overtourism in Japan’s busy streets.
With nearly 13 million TikTok followers, Jackton entertains tourists in Osaka’s famous Dotombori entertainment district. However, he is also doing much more. In May, he danced while kindly guiding a group of foreign tourists to a less crowded area. Moments later, he picked up litter and tossed it in a bin — all while staying in rhythm.
His unusual yet effective approach to tourism management is gaining praise. The Osaka Convention and Tourism Bureau reported that 14.59 million tourists visited the city in 2024. While the numbers are impressive, the rising crowd levels are creating problems for locals and the environment.
“We are exceeding our capacity to accept tourists,” a bureau official said. “Redirecting them to less packed locations is a huge challenge. We’re thankful for influencers like Jackton.”
Indeed, many tourists focus only on Osaka’s well-known areas, ignoring hidden gems. But Jackton wants to change that. “There are many local customs and spots foreigners don’t know,” he explained. “By promoting these places, I hope to spread visitors out and raise their satisfaction.”
Additionally, his dance-led clean-up efforts help keep public spaces enjoyable for everyone. His videos blend entertainment with a subtle message: respect the city and its people.
As social media continues to influence travel behavior, performers like Jackton are showing how creators can support tourism sustainability. Rather than simply attracting attention, they can guide behavior and spread awareness.
In a city struggling to balance tourism and daily life, the efforts of a Michael Jackson impersonator in Osaka are proving both inspiring and effective.
