Fashion Influence is shaping consumer choices in North Korea as leather jackets and military-style boots surge in popularity. Market vendors report a rebound in winter apparel sales after a slow fall season, attributing the boost to citizens emulating Kim Jong Un and other leaders on television. Fashion Influence is especially visible among young people, who increasingly seek out jackets and boots similar to those worn by officials and the leader’s daughter.
Leather jackets, including short faux fur styles, are among the top sellers this winter. Vendors say these jackets offer warmth, lightness, and a variety of colors, including white, scarlet, maroon, and black. Prices typically range from 50 to 120 Chinese yuan, or roughly $7 to $17, making them accessible to a wide range of customers. The jackets’ affordability and resemblance to leader-endorsed styles drive high demand.
North Korean dressmakers largely produce the jackets domestically using fabric imported from China. Well-off citizens often purchase foreign-made clothing smuggled into the country, but the general population prefers domestically assembled garments. Experts note that imported fabrics are considered decent quality, further increasing the appeal of local jackets. Fashion Influence extends across economic classes because domestically produced items remain a safe choice under regulatory oversight.
Footwear trends mirror those in apparel, with tall leather combat boots selling strongly. The boots, inspired by military designs, are particularly popular in snowy regions such as Ryanggang province. Prices range between 60 and 150 Chinese yuan, or $8 to $21, making them comparable to or cheaper than dress shoes released in the fall. Market sources say men favor these boots for their sharp, luxurious appearance.
Vendors report that winter clothing and boots now move quickly off shelves after a slow fall season. During autumn, shoppers generally purchase fewer garments because they expect limited wear, especially amid economic difficulties. As temperatures drop, jackets and boots are increasingly in demand, providing significant income to market sellers.
Observers highlight that Fashion Influence plays a broader role beyond style trends. Emulating the wardrobe of leaders reinforces social norms and conveys status, particularly among young shoppers. Vendors anticipate continued high demand for similar winter apparel and footwear throughout the season.
Fashion Influence is expected to continue driving sales as North Koreans seek practical, stylish, and affordable garments inspired by their leadership. Vendors remain optimistic about revenue growth for the remainder of the winter season.
