North Korean leader Kim Jong Un recently emphasized party propaganda priorities in a message to the Central Committee’s publicity and information department. The directive came ahead of the 80th anniversary of the Workers’ Party of Korea. It reinforced the department’s role in promoting the party’s ideology and policies. Consequently, party propaganda priorities aim to strengthen loyalty and educate younger generations on North Korea’s nuclear program and inter-Korean relations.
According to sources in Pyongyang, Kim urged the department to explore new propaganda formats. He stressed that the messaging must connect with everyday experiences and engage all age groups. Additionally, he called for linking economic achievements to military strength for domestic and international campaigns.
Furthermore, Kim criticized bureaucratic complacency. He encouraged officials to actively tackle tasks. He also highlighted the need for tailored propaganda in military bases, factories, farms, and schools. “Propaganda that people find boring or formulaic breeds distrust in the party,” he said.
Moreover, Kim stressed that the department must lead the 80th anniversary celebrations. He described the event as a starting point for a new era of national development. He also insisted that all messaging remain fact-based and highlight achievements visible to ordinary citizens. Kim praised Director Ju Chang Il for his dedication and effectiveness.
As a result, officials reportedly adopted a continuous operational stance to implement Kim’s directives. Analysts suggest the renewed focus on party propaganda priorities reflects North Korea’s strategy to consolidate internal unity and strengthen military narratives. Going forward, the department is expected to roll out new initiatives, signaling an intensified push to reinforce the party’s ideological influence.
