A member of the boy band Ae! Group has stirred controversy after an alleged public indecency incident in Tokyo’s Shinjuku area early Saturday. Keita Richard Kusama, aged 29, now faces charges of exposing himself near a building entrance at 5:40 a.m. local time. Consequently, the arrest has raised serious concerns about idol conduct, agency responsibility, and public trust in pop culture figures.
According to Tokyo Metropolitan Police, a passerby witnessed the act and immediately alerted authorities, prompting a rapid response. Moreover, police believe Kusama had been drinking before the incident occurred. Officials detained him on the spot, and investigators are currently examining factors such as motive, intent, and level of intoxication.
Ae! Group operates under Starto Entertainment and consists of five members. The agency, which also manages performers formerly tied to the now-defunct Johnny & Associates, responded swiftly. Immediately following the arrest, Starto suspended Kusama’s activities. Furthermore, the company issued a formal apology for the damage caused to fans, stakeholders, and the broader entertainment industry.
Importantly, this incident represents a major reputational blow at a moment when Ae! Group had been gaining significant momentum in Japan’s idol scene. Their recent debut as a major-label act came after years of development. Additionally, they had been expanding their media presence, particularly across the Kanto region. However, the timing of the incident could stall—or even reverse—that growth trajectory.
From an industry perspective, Japan’s entertainment sector upholds strict codes of public behavior for idols. In many cases, past misconduct has triggered removal, suspension, or termination by management. As a result, agencies enforce morality clauses and expect talent to maintain spotless reputations. Thus, this case now tests those standards and the willingness of management to act decisively.
Meanwhile, some experts warn the incident could erode fan loyalty, reduce commercial endorsements, and discourage media partners from further association. Observers anticipate concert cancellations, TV program removals, and contract renegotiations. In addition, a public relations strategist noted that effective crisis control will require transparency, consistent messaging, and swift corrective measures.
Legally speaking, public indecency in Japan usually leads to fines or short-term detention. Nevertheless, consequences vary depending on specific circumstances. Authorities must still determine whether aggravating factors exist, such as repeated behavior or the influence of alcohol.
In the coming days, Ae! Group’s management must choose whether to reinstate Kusama after probation, replace him permanently, or restructure the group entirely. Additionally, they will need to coordinate with television networks and sponsors to contain further fallout. As the situation unfolds, the incident may prompt tighter oversight across the idol industry and reignite debate over personal freedom versus public image.
Ultimately, this case underscores the fragile balance between celebrity status and accountability. How Ae! Group and Starto choose to respond could determine their long-term credibility and survival in an increasingly competitive market.
