The Seventeen US tour has officially launched, signaling another major push for K-pop in North America. The 13-member group began its US “New_” tour on October 11 at Tacoma Dome, Washington.This performance marked the beginning of a five-city, nine-show run across major US metro areas. Specifically, Seventeen US tour stops include Los Angeles, Austin, Miami, and Washington, D.C., over the next three weeks. Notably, each city will host two consecutive concerts, concluding on October 30.
Previously, Seventeen’s global tour began in Asia last month, drawing 126,600 fans across four sold-out shows in Incheon and Hong Kong. Importantly, the tour concept, titled “New_,” reflects the group’s focus on reinvention and breaking boundaries. In addition, this tour features each active member performing solo stages for the first time since the group’s debut. According to Pledis Entertainment, the group’s management company, fan support in the US played a crucial role in planning this leg of the tour.
Furthermore, the company confirmed strong ticket sales and widespread fan enthusiasm as key reasons for returning to North America this year. Meanwhile, in Los Angeles, Seventeen will extend its presence through a city-wide fan experience program. The Seventeen US tour features beauty workshops, dance classes, and DJ events themed around the group.
To make this possible, organizers collaborated with travel and lifestyle partners to expand these experiences beyond traditional concert venues. For example, attractions in Los Angeles will include a special Ferris wheel lighting display and a branded merchandise store. Accordingly, industry analysts view Seventeen’s consistent expansion as a sign of K-pop’s sustained global demand. Moreover, touring strategies now emphasize deeper local engagement, not just large arena performances. This shift allows artists to build long-term fan connections in key overseas markets.
Consequently, the North American leg of the Seventeen US tour is expected to boost merchandise sales and digital streaming. Additionally, these concerts provide opportunities for cross-promotional branding with American businesses and tourism operators. After completing the US tour in Washington, D.C., Seventeen will head to Japan in November. There, they will hold dome concerts in major cities, continuing their world tour through December.
Ultimately, the Seventeen US tour showcases a successful model for global idol group promotion. By combining concerts with localized fan events, Seventeen strengthens its international influence and sets a precedent for others in the K-pop industry. November. There, they will hold dome concerts in major cities, continuing their world tour through December. The Seventeen US tour showcases a successful model for global idol group promotion. By combining concerts with localized fan events, Seventeen strengthens its international influence and sets a precedent for others in the K-pop industry.
