TikTok has launched its 2025 Change Makers Program to elevate social impact creators who drive real-world change through digital content. As a result, this marks the second year of the initiative, now expanded with new tools and broader global participation. In total, fifty creators from around the world have been chosen for this five-month program. They will receive specialized training, access to exclusive events, and direct connections to global change leaders. Ultimately, the goal is to strengthen their ability to inspire, educate, and mobilize online communities.
Specifically, two creators from Korea joined the 2025 lineup. Dr. Howoo, a physician specializing in pain medicine, creates educational videos that make medical knowledge accessible. He blends storytelling with scientific facts to help viewers make better health decisions. Meanwhile, Nan Saem, a certified sex educator and counselor, uses her platform to discuss body awareness, emotional health, and relationships. She focuses on creating a respectful and open space for discussing sensitive topics with families and young people.
Alongside these selections, TikTok is also introducing new fundraising features alongside the program. These tools allow creators to attach donation links or stickers to their videos and profiles. In turn, viewers can then support verified campaigns or share them with wider audiences. Moreover, a new search function will also help users find ongoing donation drives more easily. Currently, these features are available in select countries, with plans for broader rollout in the coming months.
According to company officials, TikTok aims to build stronger bridges between content creation and meaningful action. They highlight the power of creators to mobilize large audiences around important causes. For example, in 2024, the Change Makers Program generated over 7,000 posts under a campaign for social good. That momentum laid the foundation for this year’s expanded program and toolset.
By integrating initiatives, TikTok hopes to amplify the role of social impact creators in digital activism. The company also seeks to position itself as more than just an entertainment app. Consequently, analysts see this move as a strategic effort to grow user trust and diversify platform value. It may also influence how other tech firms approach community-driven content.
Looking forward, the long-term impact of these changes will depend on creator engagement and audience response. TikTok plans to monitor results and adjust support based on feedback from participants. In the meantime, the platform continues to bet on social impact creators as a powerful force for online and offline change.
