The Tokyo Game Show 2025 opened on Thursday with a record exhibitors count, underscoring a sharp rebound and global momentum in the gaming industry. Held at Makuhari Messe in Chiba, the event features 1,138 exhibitors and over 4,000 booths. For the first time, more than half of the participating companies come from outside Japan. This international turnout marks a major milestone for one of Asia’s largest gaming expos.
Themed “Unlimited, Neverending Playground,” this year’s event highlights innovations across console, PC, mobile, VR, AR, and blockchain-based games. Organizers confirmed that more than 1,200 game titles are on display, ranging from indie projects to high-budget releases. The first two days are dedicated to industry professionals and media. These sessions allow for private demonstrations, press conferences, and business negotiations. Public access opens over the weekend, with tens of thousands of visitors expected to attend.
This year’s expo includes a new AI Technology Pavilion. It showcases the latest tools, engines, and services used in modern game development. Many exhibitors are also broadcasting live content, offering stage performances, and engaging fans through online platforms. Major Japanese developers have returned in full force. Companies such as Sega and Square Enix are presenting upcoming titles, including highly anticipated remakes and sequels. Game demos are attracting long lines, and merchandise sales remain brisk.
Analysts note that the record exhibitors count reflects broader trends in the global gaming market. As demand for immersive and cross-platform experiences grows, events like Tokyo Game Show serve as key launchpads for industry collaborations. The event also offers opportunities for smaller studios. Many are using the show to secure publishing deals, promote localization efforts, and expand overseas presence. Though competition remains intense, the atmosphere is one of optimism and ambition.
Despite recent headwinds, including supply chain disruptions and economic uncertainty, the Japanese gaming sector appears to be regaining momentum. Developers are leveraging AI, faster graphics engines, and cloud infrastructure to meet evolving consumer expectations. Looking ahead, several major announcements are anticipated during the public days. These include new hardware previews, surprise game launches, and cross-media partnerships involving anime and film adaptations.
In summary, the record exhibitors count at Tokyo Game Show 2025 signals strong industry confidence and renewed global interest. Organizers expect the event to set the tone for future innovation in interactive entertainment.

