Twice performance made history on October 16, 2025, as the group became the first K-pop girl act at the Victoria’s Secret Fashion Show in New York. The landmark event showcased the group’s global influence and crossover appeal.
The members, Nayeon, Momo, Jihyo, and Tzuyu, walked the pink carpet in black and pink lingerie before performing on stage. Their set lasted six minutes and featured the songs “This is For” and “Strategy,” highlighting their signature energy and choreography.
Twice performance marked a milestone for K-pop’s integration into international fashion and entertainment platforms. Analysts note that such appearances can enhance both the brand value of the artists and the global reach of K-pop.
Other performers at the show included Karol G, Madison Beer, and Missy Elliot, reflecting a diverse lineup blending pop, hip-hop, and Latin influences. This convergence emphasizes the fashion show’s role as a cultural showcase.
The Victoria’s Secret Fashion Show, held annually in New York, attracts global media attention and a high-profile audience, including fashion influencers, executives, and celebrities. For Twice, performing at this event signifies growing recognition beyond music charts and streaming platforms.
Industry experts highlight that Twice performance at a major fashion event can open doors for future collaborations with international fashion brands. Analysts expect increased streaming numbers and social media engagement following such high-profile exposure.
The group’s agency coordinated rehearsals, wardrobe, and stage direction to ensure that Twice performance met both musical and visual standards. Team members adapted their choreography to the runway stage while maintaining stage presence for broadcast cameras.
Fans worldwide reacted enthusiastically, posting clips and commentary online, signaling strong engagement and support. Social media activity shows significant spikes in mentions and trending hashtags during and after the event.
Looking ahead, Twice performance may pave the way for other K-pop acts to join international fashion shows. Experts anticipate more cross-industry opportunities as K-pop and global fashion continue intersecting.
Twice performance not only celebrated the group’s achievements but also marked a key moment in the globalization of K-pop entertainment. It underscores the genre’s ability to merge music, fashion, and performance on a global scale.
