The photo spot problem at a Mount Fuji convenience store has triggered concern among local residents and city officials. On many mornings, tourists gather outside the Lawson store in Fujikawaguchiko to take photos. They aim to capture the iconic view of Mount Fuji rising directly behind the store’s blue sign. That viral image, widely shared on social media, made the location unexpectedly famous.
As a result, the rise in tourist traffic has caused serious issues. Visitors often block sidewalks while lining up for photos. Many cross busy roads without using crosswalks. Others climb onto nearby rooftops or private property for better angles. In addition, locals have reported increased littering and loud gatherings at early hours.
To address the situation, town officials initially tried various soft measures. For example, they added clear signage in multiple languages asking visitors to follow rules. They also hired security guards to manage the growing flow of foot traffic. Nevertheless, these actions did little to reduce the disruption.
Eventually, the local government made a more drastic and controversial choice. In the spring of 2025, workers installed a large black mesh screen along the sidewalk in front of the store. The barrier stretches about 20 meters long and stands over two meters high. Its main purpose is to block the view of Mount Fuji, effectively ending the photo opportunity.
Officials described this move as a last resort. While they understood tourists’ fascination, they also had to consider safety and community well-being. Residents had long complained about the risks posed by crowds near traffic. Importantly, the photo spot problem reflects a larger trend of overtourism across Japan. Social media often drives visitors to specific places, overwhelming small towns and quiet neighborhoods. As a result, some cities now impose caps, fees, or even route restrictions to manage visitor flow.
Despite the challenges, local leaders hope to shift the focus toward more responsible tourism. In other areas around Mount Fuji, towns are encouraging visitors to explore lesser-known paths and engage with community businesses. Ultimately, the photo spot problem forced officials to act decisively. Their response highlights the ongoing struggle to balance tourism with quality of life. Mount Fuji remains breathtaking—but now, perhaps best admired from a safer distance.
