Former SKE48 member Matsui Jurina has unveiled her second photobook, Aiwoshiru, on September 9, 2025. This release coincides with the tenth anniversary of her first photobook, Jurina, which debuted in 2015. The Matsui Jurina photobook was photographed entirely in Japan’s Tokai region, encompassing Gifu, Mie, and her hometown of Aichi. The photobook provides a personal glimpse into her journey from idol to adult.
The 112-page photobook features a blend of styles, including swimsuit and lingerie shots, capturing a more mature side of Matsui. In addition, these images reflect her growth and evolution over the past decade. Furthermore, the book includes intimate moments with her pet dog and concept visuals inspired by her solo song “Akai Pin Heel to Professor.”
Matsui expressed gratitude for the opportunity to release Aiwoshiru, stating she feels fortunate to share this milestone with her fans. She also noted that this might be her final photobook, making it a meaningful and heartfelt project. Consequently, the Matsui Jurina photobook holds special significance for both her and her supporters.
Fans can purchase Aiwoshiru at major Japanese bookstores and online retailers. The photobook is available in both regular and limited editions, with the limited edition offering exclusive content. Moreover, the digital version includes behind-the-scenes footage and additional commentary for an interactive experience.
Overall, Aiwoshiru highlights Matsui’s enduring appeal and her ability to connect with her audience through personal and professional growth. It reflects her evolution over the past ten years and the passage of time. As a result, the Matsui Jurina photobook stands as a major work in her career, celebrating her achievements and lasting impact on fans.
