Hainan is leveraging cultural tourism to strengthen its position as a global travel destination. Furthermore, the province combines traditional heritage with modern attractions to appeal to international visitors.
At the Binglanggu Li and Miao Cultural Heritage Park in Baoting, tourists can experience Li and Miao cultures firsthand. For instance, visitors greet locals with “Bolong,” a traditional Li salutation. In addition, they explore weaving, tea, wine, and wedding customs. Meanwhile, artist Fu Jinhua, 80, enjoys showcasing her brocade craft. Consequently, tourists often place special orders. Altogether, these experiences are central to Hainan’s cultural tourism strategy.
Moreover, tourists like Ariun Gia from Mongolia highlight these immersive experiences. “The Li culture here is so distinctive. Singing, interacting, and learning created unforgettable memories,” he said. Similarly, Chen Guodong, deputy general manager of the park, emphasized that Hainan aims to make intangible heritage both fashionable and experiential. As a result, this approach strengthens its cultural tourism appeal.
In addition, Hainan emphasizes Tanka culture at Xincun Port in Lingshui. Visitors stay in Tanka-style homestays, and they explore fishing traditions while participating in daily coastal life. Furthermore, Guo Yuguang, a local Tanka cultural tourism manager, said integrating traditional fishing into tourism preserves culture. Simultaneously, it creates unique experiences that enhance cultural tourism offerings.
Meanwhile, international music performances complement Hainan’s cultural tourism development. Following concerts by Kanye West and Charlie Puth, Katy Perry will perform in Haikou this November. Consequently, fans like Qi Qi from Liaoning are excited. They can enjoy live music, local cuisine, and the warm climate at the same time.
Additionally, concerts and festivals already provide substantial economic benefits. For example, Haikou hosted 22 major events this year, attracting 441,000 attendees. Moreover, these events generated approximately 2.15 billion yuan in economic impact. At the same time, they boosted the region’s cultural tourism profile.
Furthermore, officials emphasize that cultural tourism drives both economic growth and global visibility. Zhang Yan, deputy director of Haikou’s tourism and culture bureau, said the city will continue combining heritage, music, and modern attractions. By leveraging international resources, Hainan aims to become a global performing arts and tourism hub.
Overall, with rich heritage, diverse cultural experiences, and dynamic events, Hainan demonstrates how cultural tourismdrives sustainable development while enhancing global appeal.
