Hybe Latin Power executives Isaac Lee and Jong-hyun “JH” Kah earned a spot on Billboard’s 2025 Latin Power Players list. This recognition highlights their significant influence in Latin America’s music industry and underscores Hybe’s expanding global reach.
Isaac Lee serves as chair and CEO of Hybe America, a role he took on in July. He also continues as chair of Hybe Latin America. Meanwhile, Jong-hyun Kah leads Hybe Latin America as its CEO. He founded the division to tap into Latin creativity and culture as a global force.
Billboard highlighted the success of “Santos Bravos,” a reality audition show produced under their leadership. The show represents one of Hybe’s biggest developments in the Latin market.
Notably, Lee and Kah were the only representatives from a Korean label to appear on this prestigious list. The Latin Power Players list celebrates executives transforming a once niche market into an international powerhouse.
Experts note that Hybe’s strategic moves in Latin America reflect the region’s rapid growth and increasing cultural influence worldwide. The executives’ efforts exemplify how music companies can innovate to expand their market reach.
Hybe Latin Power executives emphasize the importance of blending global and local music styles. Their work promotes collaboration between Korean and Latin artists, fostering fresh creativity.
Looking ahead, Hybe plans to deepen its engagement in Latin America with new projects and partnerships. The company aims to further solidify its position as a key player in the global music industry.
In conclusion, Hybe Latin Power leaders Isaac Lee and Jong-hyun Kah are driving a bold vision. Their recognition marks a milestone for Hybe and highlights the future potential of Latin music on the world stage.
