K-pop diplomacy took center stage at the Asia-Pacific Economic Cooperation (APEC) Leaders Meeting gala in Gyeongju on October 31, highlighting South Korea’s cultural influence on the global stage. The event demonstrated how entertainment and state diplomacy can intersect effectively.
The gala, hosted in the Lahan Hotel’s grand ballroom, featured G-Dragon as the only K-pop performer. Wearing a traditional Korean gat, he delivered live performances of his hits “Power” and “Home Sweet Home.” His dynamic stage presence captured the attention of heads of state, executives, and international delegates.
G-Dragon introduced himself as “the APEC 2025 Korea Ambassador,” a move that emphasized the role of K-pop diplomacy in cultural outreach. Several leaders recorded his performance, demonstrating widespread engagement with Korean pop culture. Afterwards, he shared playful behind-the-scenes content on social media, sparking online conversations across fan communities.
In addition, actor and singer Cha Eun-woo hosted the gala, representing K-culture in front of global leaders. Serving in the military band since July, Cha seamlessly conducted the program in both Korean and English. His presence further reinforced K-pop diplomacy by linking national service with cultural promotion.
The evening also featured a violin rendition of “Golden,” the original soundtrack from the animated film KPop Demon Hunters. This performance symbolized Korea’s growing soft power and the integration of popular culture into diplomatic settings.
Experts say the event exemplifies how K-pop diplomacy strengthens South Korea’s international image and fosters cultural connections beyond traditional politics. By merging entertainment with formal diplomacy, the country positions itself as a leader in cultural influence across the Asia-Pacific.
Social media responses reflected the event’s impact. Fans praised G-Dragon’s theatrical presence and Cha Eun-woo’s poised hosting as a demonstration of Hallyu pride. Analysts note that the successful combination of celebrity influence and state diplomacy may guide future cultural initiatives.
Looking ahead, South Korea is likely to continue leveraging K-pop diplomacy in international forums. By promoting cultural engagement alongside political dialogue, the nation enhances its global reputation while expanding opportunities for soft power influence.
