Samsung Global Strategy Meeting Underway this week in Seoul. The tech giant convened the session on Tuesday to chart business plans for the second half. Top executives from headquarters and global subsidiaries are attending the three-day event. Meanwhile, Jun Young-hyun and Roh Tae-moon are leading the respective divisions. Furthermore, Chairman Lee Jae-yong will receive a detailed briefing after the meetings conclude.
Notably, Samsung Global Strategy Meeting Underway at a time of rising global uncertainties. In particular, the looming return of Donald Trump has raised fears of new trade tariffs. Moreover, escalating conflict in the Middle East threatens supply chains. Therefore, executives aim to address these risks through updated strategies. Additionally, they will align divisional goals to navigate the turbulent environment.
Firstly, the Mobile eXperience division kicked off its session on Tuesday. It focused on preparing for the launch of Galaxy Z Flip7 and Fold7. Furthermore, regional marketing plans and sales targets were key discussion points. Executives also finalised rollout strategies for the new foldables. Consequently, the devices will hit global markets next month.
Samsung Global Strategy Meeting Underway also includes sessions for other divisions. For instance, Visual Display and Digital Appliances divisions will meet on Wednesday. Meanwhile, corporate-wide divisions will gather on Thursday to review first-half performance. Furthermore, they will also set objectives for the remainder of the year. In particular, the sessions will focus on adapting to market challenges.
However, the semiconductor arm faces mounting pressure this year. Recently, Samsung lost its top spot in the global DRAM market to SK hynix. Therefore, the DS division will meet on Wednesday to address these setbacks. Moreover, executives will revise plans to regain momentum in the chip sector. They will also seek to strengthen long-term competitiveness.
Meanwhile, the US plans to impose steep tariffs on steel-derived components. These tariffs will impact home appliances starting June 23. Consequently, Samsung’s home appliance division must adjust strategies accordingly. Thus, the Samsung Global Strategy Meeting Underway offers a timely forum for these adjustments. In addition, other affiliates like Samsung Display and Samsung SDI will also hold strategy sessions this week.
