Ju-ae takes center stage in recent North Korean state media coverage. Observers believe she is Kim Jong-un’s daughter. Her growing role has gained attention, especially as First Lady Ri Sol-ju reduces her public appearances. Ri Sol-ju regularly appeared with Kim Jong-un after he took power in 2011. Her visibility marked a shift from previous first ladies. Past North Korean leaders kept their spouses away from the spotlight.
However, Ri Sol-ju last appeared in public on January 1, 2024, during a New Year’s arts performance. Since that event, Ju-ae has appeared alongside Kim at key ceremonies. Ri, when present, now stays in the background.
Analysts say Ju-ae takes center stage by design. North Korean leaders may be shaping her image for the future. The shift suggests early steps toward succession planning. South Korea’s Unification Ministry confirmed Ri Sol-ju’s reduced appearances. Officials see no changes to her official status. Yet they noted a clear focus on promoting Ju-ae in state media.
Recent photographs show Ju-ae wearing formal clothing while walking confidently next to her father. Meanwhile, Ri Sol-ju wears simpler outfits and stays farther behind. This contrast signals the leadership’s evolving priorities. Experts believe North Korea wants to raise Ju-ae’s profile. They think Kim Jong-un is introducing her as a possible heir. The images show careful attention to symbolism and hierarchy.
During one appearance, Ri Sol-ju carried a Gucci handbag. That product costs over two thousand dollars online. United Nations sanctions ban luxury exports to North Korea. Officials suspect the handbag entered through diplomatic channels.
Ju-ae takes center stage during these carefully planned public appearances. The regime appears to manage her image deliberately. Her visibility could reflect deeper political goals. Observers will continue monitoring her role. Her increasing presence may mark the beginning of a new chapter in North Korea’s leadership structure.
