Twice hot 100 performance reached a historic peak as the group’s single “Strategy” soared to No. 69. This marks their highest position on the Billboard Hot 100 in their ten-year career. The track features American rapper Megan Thee Stallion and serves as the title song for their 14th EP released in December.
Initially, “Strategy” debuted on the main Billboard songs chart at No. 92 on August 2. Moreover, the Netflix animation ‘KPop Demon Hunters’ featured a brief snippet of the track, boosting early interest. It then quickly climbed to No. 74, surpassing their previous chart entries, “The Feels” at No. 83 and “Moonlight Sunrise” at No. 84. This week, it rose again, reaching No. 69 and solidifying Twice hot 100 success.
Meanwhile, “Takedown,” performed by members Jeongyeon, Jihyo, and Chaeyoung for the same film’s soundtrack, continues to make waves. Furthermore, now in its fifth week on the chart, the song moved up to No. 66. Its steady rise underscores the group’s multi-track appeal and strong fan engagement across different releases.
Twice hot 100 achievements also reflect their expanding global presence and ability to connect with diverse audiences. Additionally, collaborations with internationally recognized artists like Megan Thee Stallion have strengthened their reach. The strategic release timing, combined with high-profile media features, has therefore propelled their music into wider recognition.
Industry analysts note that such chart climbs are rare for K-pop acts, highlighting the group’s sustained growth. Moreover, the success of “Strategy” and “Takedown” demonstrates the impact of multi-platform exposure, blending music releases with film and streaming partnerships.
As Twice continues promotional activities, fans can expect more performances and possibly additional chart movement. Ultimately, this recent milestone on the Twice hot 100 not only celebrates their current momentum but also sets the stage for future achievements. With their proven track record and growing international collaborations, the group is well-positioned to aim even higher in upcoming releases.
