Twice Victoria’s Secret performance is set to mark a historic milestone as the group joins the 2025 Victoria’s Secret Fashion Show lineup. The event will take place in New York City on Wednesday, adding another high-profile stage to Twice’s global rise. Alongside Twice, the 2025 show will feature popular artists including Karol G, Madison Beer, and Missy Elliot.Twice thanked Victoria’s Secret and said the event will boost their 2026 world tour across North America, Europe, and the UK.
This performance marks the first time a K-pop girl group will appear at the Victoria’s Secret Fashion Show. Last year, Lisa from Blackpink broke ground as the first K-pop artist to open the show, signaling a growing acceptance of K-pop in global entertainment events. Twice continues to build momentum with upcoming tour dates. The group will resume its world tour later this month in Kuala Lumpur, Malaysia. Additionally, Twice will host a special fan meetup in Seoul on Saturday, celebrating its 10th anniversary, a milestone reflecting the group’s sustained popularity.
Experts say Twice’s inclusion shows K-pop’s growing impact in Western entertainment.The show offers a platform that blends fashion, music, and global culture, creating significant exposure for performers. Moreover, Twice’s participation aligns with broader trends of K-pop’s integration into major international events. Experts suggest that these appearances increase visibility for K-pop, helping to diversify audiences and open new markets.
Looking forward, Twice’s 2026 world tour will build on this momentum, aiming to connect with fans worldwide. The Victoria’s Secret performance serves as a powerful prelude to the tour, enhancing the group’s profile in major music markets. In summary, Twice Victoria’s Secret appearance symbolizes a key moment in K-pop’s global journey. It represents not only artistic achievement but also a strategic step toward expanding the genre’s international reach.
