China has taken a major step to strengthen antitrust compliance by releasing draft rules for internet platforms this Saturday. The draft clarifies conduct standards and helps firms identify risks linked to monopolistic practices. Antitrust compliance is now crucial for companies seeking sustainable growth and international expansion.
The State Administration for Market Regulation (SAMR) invited public comment on the draft, emphasizing that the guidelines are non-binding. They provide practical direction for platform operators. SAMR urged firms to avoid forming monopolistic agreements, organizing others to do so, or providing material support for anti-competitive actions. These steps aim to guide companies in preventing harmful practices during daily operations.
The draft highlights eight typical risk scenarios. These include excessive pricing, sales below cost, blocking competitors, “choose-one-from-two” requirements, and “lowest price guarantee across the network.” SAMR intends these examples as practical references. Additionally, platforms are advised to regularly assess market dominance and avoid abusing their position.
A SAMR official said China’s platform economy has grown rapidly. It now plays a key role in resource allocation, innovation, and economic development. Platforms influence the market through rules, algorithms, and data, affecting merchants, consumers, and employees. Therefore, antitrust compliance helps protect all stakeholders and promotes fair competition.
Experts noted that the draft builds on the 2021 antitrust guidelines. Analyst Liu Dingding said the guidance encourages long-term growth and innovation. Firms that meet international antitrust compliance standards can enter overseas markets more easily.
The guidelines also reflect broader policy priorities. They implement decisions by the Communist Party of China Central Committee and the State Council. By clarifying compliance expectations, the draft promotes healthy competition, transparency, and sustainable growth in the platform sector.
SAMR will review public feedback before finalizing the rules. Companies are expected to update internal compliance programs accordingly. Overall, antitrust compliance is becoming a core strategy for digital platforms in China.
