China has banned misleading additive-free labels in a sweeping update to its national food safety standards. Officials say terms like “no additives” or “zero additives” can confuse shoppers and distort perceptions of food quality. The new rules, announced Thursday, form part of a larger regulatory overhaul aimed at transparency and public trust. Fifty new standards and nine amendments have been introduced in total. Authorities argue that production claims do not always match the nutritional content consumers receive.
Regulators point out that a drink labeled “no added sucrose” may still contain high natural sugar levels. This disconnect between label and content is why China is cracking down on misleading additive-free labels. Health experts say vague claims have fostered unrealistic expectations among health-conscious buyers. By clarifying terms, the government hopes to restore confidence and curb misinformation in the food sector.
Producers now face a two-year transition period to meet the revised requirements. Among them is Qianhe Condiment and Food, a major soy sauce maker that has come under scrutiny. Its “Qianhe 0” line, marketed as having no additives, triggered controversy after reports of cadmium in samples. Critics accused the brand of relying on a trademark rather than factual claims. Qianhe responded by saying the trace cadmium came from raw materials that met all national safety standards.
The regulations go beyond misleading additive-free labels. Food packages must now highlight common allergens such as peanuts, shellfish and gluten. Labels will also simplify expiry details: long-shelf products need only an end-date, cutting clutter. China is also embracing digital labeling, allowing shoppers to scan QR codes for in-depth product data. More than 400 pre-packaged foods already support voice guidance, video explainers and zoom functions.
Nutrition labels are also getting an upgrade. In addition to current information like energy and sodium, products must now disclose sugar and saturated fat levels. Officials say these efforts aim to guide healthier eating and smarter shopping. Through updated standards and digital tools, China is reworking its food system—starting with tackling misleading additive-free labels.
