Chou Hsin-yi, head of Taiwan’s Tourism Administration office in Ho Chi Minh City, emphasized Vietnam’s importance as a tourist source. He noted that Vietnam continues to play a key role in Taiwan’s tourism development.
This year, 29 Taiwanese organizations and nearly 50 representatives are taking part. They aim to promote Taiwan’s attractions and share updated travel information with Vietnamese tourists.
In 2023, 370,548 Vietnamese travelers visited Taiwan, a recovery of 92% from pre-COVID levels. Chou said Taiwan hopes to exceed that number in 2025 with this expanded Taiwan tourism push.
To support this effort, Taiwan’s Tourism Administration is organizing networking events. These meetings connect Vietnamese and Taiwanese travel professionals for future cooperation.
The Grand Hotel Taipei is participating in the event for the first time. Wu I-chen, associate director of sales, said the hotel supports Taiwan’s New Southbound Policy. Their goal is to attract more visitors from Southeast Asia.
The hotel is showcasing unique offerings like its historic secret passage tour and classic Taiwanese bubble tea. Wu believes these features will appeal to Vietnamese guests.
The Vietnam International Travel Mart features around 30 exhibitors and runs from April 10 to 13. It provides an opportunity for countries and companies to promote tourism and build partnerships.
With this strong Taiwan tourism push, Taiwan aims to strengthen ties with Vietnam and boost mutual tourism growth. The focus remains on culture, hospitality, and travel experiences.
