Monday, July 20, 2026

ILLIT’s ‘Not Cute Anymore’ Hits 200 Million Streams

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ILLIT’s title track “Not Cute Anymore” has surpassed 200 million streams on Spotify as of July 17. This 200 million streams milestone marks the group’s second song to reach this achievement. Consequently, the accomplishment highlights ILLIT’s rapidly expanding catalog on the global streaming platform.

Indeed, the track reached exactly 200,298,252 plays just eight months after its initial release. Moreover, this rapid growth followed an already impressive earlier pace during the song’s rollout. The track first hit 100 million streams in only 73 days after release. Afterward, it added another 100 million streams gradually over the following five months. Therefore, this steady climb toward 200 million streams demonstrates the song’s lasting appeal among listeners.

Released last November, “Not Cute Anymore” blends reggae-inspired pop with minimal instrumental arrangements throughout. Additionally, the track features conversational vocal delivery that distinguishes it from typical genre offerings. The song’s lyrical theme explores moving beyond a purely cute public image entirely. Furthermore, its expressive choreography drew significant attention from fans during promotional activities.

With this latest achievement, ILLIT now boasts seven total songs exceeding 100 million streams collectively. Notably, the group’s debut single “Magnetic” has already surpassed 800 million streams by comparison. That track became the fastest debut song by a K-pop group reaching this milestone. It achieved this feat in approximately two years and one month total.

Other songs contributing to ILLIT’s growing streaming success include “Lucky Girl Syndrome” and “Cherish (My Love).” Additionally, tracks like “Tick-Tack,” “Do the Dance” and “jellyous” have each crossed similar thresholds. Ultimately, reaching 200 million streams reinforces ILLIT’s position among K-pop’s fastest-rising acts. Going forward, the group’s expanding catalog suggests continued momentum across global streaming platforms.

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